Just like everything, country radio continues to grow. If you’re a country P1 and a key demo player, the past 10 years may be quite drastic. For others who may tune in once in awhile or not at all, it’s subtle.
The best way to prove this theory is taking country’s hottest duo less than 10 years ago, Brooks and Dunn and today’s hottest guys from Florida Georgia Line.
Two things I’d like to state about this comparison:
1. Brian and Tyler of FLA GA Line are attracting a younger audience who want fun, upbeat, party tunes. Country has always had the rap of “my dog died, and my truck won’t start.” Judging by today’s music, award shows and fans…it’s about having “the look,” relating to a younger crowd and scoring a spot in the Top Ten download list on iTunes.
The older demo who grew up listening to Loretta, Conway, Merle and Charlie may not agree. They want the true country they listened to growing up. Since the format has such a broad audience now, it’s hard to keep both sides happy.
I enjoy both Kix/Ronnie and Brian/Tyler. They brought/bring something new to the format we haven’t heard. And that my friends, is what will continue to happen. It’s all about finding what works for your brand, keeping up with whats hot, respecting the old and allowing growth in.